Michael La Crosse has been named Program Director for Portland’s KKCW and KLTH. The appointment, announced by Tim Herbster, Senior Vice President of Programming for iHeartMedia’s Pacific Northwest Region, is effective October 9, 2017. La Crosse comes to Portland from Los Angeles, where he was the Program Director at iHeartRadio’s KOST and KHHT. Previously, he was Operations Manager at the iHeart cluster in Spokane.
“Michael’s skillset is a natural match for taking the reins of KKCW and KLTH in Portland. His vast experience in programming for these formats and working with top talent is second to none,” said Herbster. “We can’t wait to welcome him to our community.”