Westwood One and 1-800-Flowers.com are launching a nationwide initiative to educate, engage, and connect individuals on the subject of expressing sympathy. Westwood says the “Celebrating a Life” campaign is designed to create a platform for dialogue about navigating through the many cultural and social sensitivities that factor into offering caring support during times of loss.
The national dialogue will be anchored by Westwood One syndicated radio talent John Tesh and Lia Knight each week on their programs. Tesh’s Intelligence for Your Life radio show discusses everything from the secrets to improve relationships and personal growth to boosting brainpower and longevity. The Lia Show plays country music and interviews country stars.
“We’re proud to collaborate with 1-800-Flowers.com to help facilitate, and be part of this very human conversation,” said Mary Berner, President and Chief Executive Officer, Cumulus Media, the parent company of Westwood One. “Radio is an accessible environment for listeners to explore a wide variety of topics, while providing a trusted communication platform to discuss the more challenging topics. Westwood One enables 1-800-Flowers.com to have a 1:1 conversation about coping with loss while reaching almost a quarter billion Americans a week.”
