Heeren is an industry veteran who was Vice President and General Manager of Reno Media Group and Director of Sales for CBS Radio/Las Vegas. She also served as Director of Strategic Sales for Beasley Media Group and, prior to that, worked as General Sales Manager at Americom in the early 90s, as well as General Sales Manager for EZ Communication’s KBKS in Seattle. She is the recipient of Radio Ink’s annual Radio Wayne “Streetfighter of the Year” award, which honors outstanding sales and management professionals. She has also served as Treasurer for Nevada Broadcasters’ Association.
Alpha Media Executive VP Western Division, Larry Bastida commented on the announcement, “Lori’s expertise, vision, and enthusiasm are infectious. She’s the perfect fit and we’re not only excited for the team in San Jose, but we’re equally as excited for the company overall to acquire another great leader.”
The Alpha Media San Jose market is home to KBAY and KEZR.
