Binnie Media is moving its national ad sales representation to Gen Media Partners. As part of the agreement, Binnie Media’s Boston office will handle all national business for Gen Media Partners. Jimmie Vereault will handle national ad sales for Gen Media Partners out of the Boston office.
Binnie Media President Lee Kinberg said, “Considering where national and regional business has been heading, we were looking for a partner open to a new kind of relationship that would capitalize on each company’s platforms to grow revenue. We needed a sales and marketing team that was open to breaking down the lines of the traditional rep-station relationship without the inherent conflicts of interest that sometimes arise in the national representation business.”
“I came back to the rep business to create opportunities with forward-thinking, independent broadcasters, who are underserved in attention and sales focus in their current national relationship,” explained Kevin Garrity, Chief Executive Officer of Gen Media Partners. “Binnie Media has an exceptional list of stations in the northeast, and we are very much aligned in our view of how national ad sales has changed and how we can work together to grow the business.”