Beasley to Sponsor Latest Talent Institute

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Beasley Media Group, in conjunction with Marketron Interactive and Xperi, have partnered with Dan Vallie’s National Radio Talent System to unveil the Beasley Radio Talent Institute in Boston. The 10-day program will debut next summer at Emerson College. CEO Caroline Beasley said the company is committed to supporting and encouraging the development of new talent. “The Beasley Radio Talent Institute further underscores this commitment and provides an incredible incubator for developing tomorrow’s leaders today. We look forward to members of our incredible teams at ALT 92.9, HOT 96.9, WKLB-FM, WROR-FM, and WMJX-FM all being involved in this important initiative.”

The Institute is designed as a talent incubator and farm system for aspiring broadcasters. The program brings broadcasting students together with over 30 radio professionals who teach classes based on their individual areas of expertise. Session topics range across on-air, production, news, sports, interactive to social media, engineering, promotions, and sales, with the Radio Advertising Bureau’s “Radio Marketing Professional” certification course.

“The Radio Talent Institute builds upon the quality education students are already receiving at their academic institutions and through working at their college radio stations,” said Jack Casey, General Manager of WERS-FM and Adjunct Professor at Emerson College. “We are grateful to Beasley Media Group for providing this incredible opportunity, along with other forward-thinking companies such as xPeri and Marketron Interactive.”

“We are thrilled to bring the Beasley Radio Talent Institute to Boston,” said Dan Vallie, Founder and President of the National Radio Talent System. “From the beginning, Beasley Media Group CEO Caroline Beasley grasped the vision we had for the program and immediately stepped up. They are a company that does the right thing in our industry.”

The National Radio Talent System will be reaching out to broadcasting professionals in Boston and across the State of Massachusetts to teach sessions at the Institute.

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