With a goal of helping radio prove ROI, the folks at NextRadio say this new report is the first radio data management platform to accumulate and measure over 250 demographic, behavioral, and listening data points in near real-time. Here are the details…
The Dial Report collects first-party radio station advertising data and smartphone user data, including listener location, brick and mortar traffic, exposure, listening/listener engagement, and audience behaviors. The report displays intelligence metrics in a dashboard that can be used to identify radio formats, days, dayparts, stations, markets, and trends.
The NextRadio team says the new Dial Report “allows brands and ad agencies to draw actionable insights about FM radio audiences, understand attribution, and prove ROI. Traditionally, radio had not ventured far beyond basic demographic information about its audiences. Using the report, advertisers can understand and target radio audiences by age, gender, ethnicity, education, income, purchase intent, and more. Brands can search and segment listeners using up to six attributes at once, identifying hyper-specific audiences for campaigns.”
TagStations Dial Report platform is currently supporting major national campaigns for large brands in the home improvement, retail, telecommunications, and other industries.
