New Podcast Report Being Released Today


At 7 AM Nielsen will release its first “Nielsen Podcast Insights” report. The report looks at the shopping habits of today’s Podcast consumer. By matching purchase behavior in the Nielsen Homescan Panel to fans of podcasts, Nielsen says it is now able to quantify the value of consumers who listen to podcasts. The report will also include details about the growth of podcasting and who’s listening. And it’s just in time for Podcast Movement which kicks off this week Anaheim


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