The breakfast, which will be held Thursday, September 7 from 7:30-9:00 a.m. at the JW Marriott Austin, will be headlined by top media and advertising representatives for Comcast Cable, one of the country’s leading radio broadcast advertisers. RAB President and CEO Erica Farber will moderate a discussion with Kavita Vazirani (pictured), senior vice president, Media Strategy & Sciences for Comcast Cable. Members of the Comcast marketing team will also participate in the in-depth conversation regarding the company’s relationship with radio.
“Radio drives behavior, and Comcast Cable is a prime example of a top advertiser using radio as a method of communication to new and existing customers about new products and services,” said Farber. “We look forward to welcoming Kavita Vazirani and her marketing team in Austin at the Radio Show to discuss radio’s role in their advertising mix.”
The Radio Show, held September 5-8, is produced by the National Association of Broadcasters and the Radio Advertising Bureau. Additional information about the 2017 Radio Show is available here.
