Since Mary Berner took over Cumulus nearly two years ago, one of the company’s main goals has been to improve ratings. Cumulus owns some of radio’s most recognizable brands, including WPLJ and WABC in New York, WLS in Chicago, KGO in San Francisco, and many others.
Cumulus owns 447 radio stations in 90 markets and the company says before the CEO change, ratings had been declining for four consecutive years. Radio Ink spoke with Cumulus Media’s Executive Vice President/Content & Programming Mike McVay and EVP Operations & Co-Head Office of Programming Bob Walker about the changes that were made and the progress they are seeing. To subscribe to Radio Ink in time to receive this issue CLICK HERE
