United Stations Radio Networks, Inc., announced Tuesday the official introduction of a new prep service for radio stations called SPARK. At the core of the service is a daily feed of call-in comments from listeners intended to “spark” further audience engagement. SPARK is a complete prep service with a focus on listener audio that will spark audience engagement. The service also includes daily news, entertainment, and music stories, lifestyle content, topical audio, topical video, and other useful prep, but the unique benefit of Spark is its daily library of listener audio providing audience feedback and commentary on trending entertainment and lifestyle topics.
USRN VP/Comedy and Prep Services Margaret Verghese explained, “It’s ironic, but the last thing we use our smartphones for is an actual phone call. Our broadcast clients are experiencing that trend and they told us that if we could provide the kind of audio needed to get the phones to ring in the studio, that there would be tremendous value in that, so that’s what we’ve built this new service around.”
