Cumulus appoints John Kaufman Senior VP for Revenue Strategy and Operations. It’s a new position created for Kaufman. The company says he will lead the optimization of revenue at Cumulus with a focus on pricing and inventory management for both Westwood and the Cumulus radio stations. Kaufman has worked for iHeart, Starwood Hotels, Priceline, and American Airlines. He’ll report directly to CEO Mary Berner.
“John’s strategic and operational expertise and deep understanding of the critical function that pricing and inventory management plays in maximizing revenue will be a tremendous asset to our operations,” said Berner. “In this new leadership role, he will increase the company’s revenue management capabilities through intelligent and attractive pricing strategies and systems. John will also support our team of more than 900 sales professionals in 90 U.S. markets as they serve our advertisers with local impact and national reach.”
