The 30-second radio public service announcement is the latest bid by the Broadcasters Foundation of America to ensure their message reaches all broadcasters who are in need. The Foundation provides financial assistance to broadcasters in acute need due to critical illness, accident, or other serious misfortune. In addition to the PSA, the Foundation is working with networks, broadcast groups, the trade press, state associations, and more to get out its message.
“It is unacceptable that a broadcaster in need may not know that the Broadcasters Foundation is here to provide assistance,” asserted Jim Thompson, President of the Broadcasters Foundation of America. “We are reaching out aggressively, across every avenue, to get our message of granting hope heard.”
Radio stations interested in airing the PSA may download it by clicking on “News” from the home page of the website at www.broadcastersfoundation.org, or contact the Foundation 212-373-8250 or [email protected].