That’s according to Nielsen’s latest Audio Today Report which provides a snapshot of the listening landscape viewed through many different lenses – reach and audience growth, network radio, podcasting, localism and top formats and songs. The report says an average podcast listener is young, educated and affluent. “Consumers who watch, listen to or download a podcast are significantly more likely to be higher educated, higher income and career-minded, making them a qualified—and valuable—audience for advertisers and marketers.”
Check out the entire report, which also includes a ton of great data about radio.
