The deal between Artificial Intelligence provider Veritone and CBS Radio gives CBS Radio a license to the Veritone Platform. That enables CBS to leverage artificial intelligence-based cognitive computing to process, transform, and analyze its audio data. CBS will now have near real-time ad and content tracking, comprehensive analytics, faster content extension, and smarter media management for their broadcasts from 117 radio stations in 26 markets.
Content from CBS Radio stations and podcasts is being ingested and recorded by Veritone in real-time, and CBS is leveraging the capabilities of the Veritone Platform to index, organize, and make this content searchable and accessible in the cloud. CBS Radio Chief Revenue Officer Bob Philips said, “The Veritone Platform is incredibly comprehensive, offering us a highly efficient way to analyze, share, and extend all of our broadcast content, which further empowers our team to meet and exceed the expectations of our advertisers in real-time.”
Veritone Media Senior VP Drew Hilles said, “Broadcasters recognize the necessity of measuring and enhancing advertiser programs as accurately as possible, and providing market leaders like CBS RADIO with the ability to analyze media at scale in near real-time is invaluable. The Veritone platform enables our customers to increase their focus on content that impacts listeners moment to moment, and increase the revenue they generate from that content.”
For more information about Veritone contact Drew Hilles by e-mail at [email protected]
