Kix Layton has been named Senior VP of Programming for iHeartMedia Greenville. The cluster includes My 102.5, Real Rock 104.9 – Man Up, WSSL 100.5, 92.5 WESC, and Sports Talk station FOX Sports 1440 Greenville. Layton will be responsible for all on-air and digital content and music programming. He previously worked as the PD for 92.5 WESC, and served in the same role for WSSL 100.5 for the past 17 years.
“I am so excited to have Kix take over the Senior Vice President of Programming position in Greenville,” said Bill McMartin, Area President for iHeartMedia’s Asheville, Greenville and Greensboro markets. “His broad experience in the market with all of our brands, especially WSSL 100.5 and 92.5 WESC, our huge Country stations, is invaluable. Everybody on our team is excited to have him.”
