Doughboy Rising


Matthew “Doughboy” Florence is loading up the truck and making the move from Albuquerque to Southern California for a June 1 start at Rhythmic CHR station KVYB/103.3 The Vibe. Florence will be the station’s PD and afternoon personality. He also did afternoons at CHR Z106.3 but is taking a step up from his role of Assistant PD there.

Sommer Frisk, Regional Vice President/Market Manager, Cumulus Media-Oxnard/Ventura, said, “To say that we’re excited to have Matthew ‘Doughboy’ Florence join our Oxnard-Ventura-Santa Barbara team is a total understatement. We are ecstatic! We have no doubt that ‘Doughboy’ is the right choice to continue to fuel the success of 103.3 The Vibe. He can’t get here soon enough.”


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