That news comes from the Radio Advertising Bureau. T-Mobile will receive this year’s “Radio Marketer of the Year” award due to the company using radio as a key component in their advertising campaigns. T-Mobile will be honored with the award at the 2017 Radio Mercury Awards on June 1 at Stage 48, New York City.
Here are few of the brand efforts T-Mobile has activated with radio:
– T-Mobile One Talent takeover, a partnership with Katz Radio Group
– Content integration and promotional activity surrounding the iHeartRadio Music Festival
– As part of the overall #MusicFreedom campaign, T-Mobile is an active partner with NextRadio, the app that combines FM broadcast radio with the Internet to create an interactive listening experience on all T-Mobile Android devices.
