Oink Ink says the winner of its 18th annual Dead Radio Contest was Cundari’s Emmanuel Torres’ 60-second spot called PUSH for fixauto.com. Torres, an art director in Cundari’s Toronto office, had the idea for the script seven years ago in his first advertising class in college.
Through the years, he has pitched it numerous times but was never able to convince a client to take such an edgy approach. Torres said, “This script was born in one assignment. When I presented it to class, they laughed. It was pretty out there, but everybody got the joke. I’ve tried to bring it to other clients when it would work under their category, but the opportunity to run with it never happened — until now.”
The Dead Radio Contest, now in its 18th year, aims to give a second chance to great radio scripts that clients deemed too risqué, too zany, or were simply overlooked. Each year, Oink Ink takes submissions from writers worldwide for the contest, and a panel of industry professionals selects the top spots.
You can listen to the Torres spot HERE.
