Radio Gets The Hammer


Arm & Hammer comes from nowhere and enters the Media Monitors weekly chart at number five after airing 27,838 commercials on radio stations all across the country last week. The big question is will the company now become a consistent radio advertiser?

The Home Depot (66,922), GEICO (40,182) and Lowes (37,446) topped the chart, followed by Mattress Firm (33,422). eBay, also not on the list before this week, was 10th (21,443).


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