This is a first for both Westwood One and the NCAA. The network announced it will broadcast the 2017 NCAA Men’s Final Four in Spanish, the Championship’s first-ever Spanish-language broadcast on any platform. Westwood One Sports will present full play-by-play Spanish action from the NCAA Men’s Final Four on Saturday, April 1, and the National Championship Game on Monday, April 3. Coverage will be heard on more than 40 Hispanic radio stations nationwide.
“We are both honored and excited to be the first media platform to broadcast the Final Four in Spanish,” said Suzanne Grimes, President of Westwood One and EVP of Corporate Marketing for Cumulus Media. “This is an amazing opportunity to showcase our mass-reach medium doing what it does best – connecting fans and brands to one of the country’s most spectacular sporting events. We are proud to partner with the NCAA and Werner Ladder for this historic event.”