Univision has signed a multi-year extension on their agreement with Nielsen Audio. The renewal covers all of Univision’s 64 owned and operated stations in 16 markets, which include the top 10 U.S. Hispanic markets, with an audience reach of more than 16.1 million listeners per week, as well as Univision’s national radio network.
Jesus Lara, GM of Digital, Content & Entertainment for Radio at Univision Communications, said, “Radio reaches 98% of all Hispanics each month and, as the leading Hispanic voice in the U.S., it’s critical for us to have the most effective audience measurement service available. Nielsen Audio offers our radio stations the right solutions, allowing them to make the right programming and marketing decisions. We welcome Nielsen’s efforts to enhance the audio measurement service and we look forward to our continued relationship.”
“Univision radio is one of the industry’s leading radio companies and one of Nielsen Audio’s most valued partners,” said Brad Kelly, Managing Director for Nielsen Audio. “We are excited to renew our long-term relationship with Univision radio. Under this agreement we’ll continue to provide Univision radio with data and services that enable them to make the strategic decisions that will grow their business.”
