The owner of SB Nation Radio, has acquired the digital provider of lifestyle content creating a multi-platform media company reaching nearly eight million people monthly.
“This is a strong, strategic step for our company,” said David Gow, CEO of Gow Media. “We are gaining a beloved brand with a loyal following that has a reputation for creating quality content. And we are expanding our digital reach significantly, with the addition of localized sites across Texas and a large social media presence. We can now offer advertisers more demographic diversity, more platforms, and more total audience reach.”
“We began working with Gow Media almost a year ago in planning The Big Texas Party for Super Bowl week in Houston,” said Robert Bennett, CEO of CultureMap. “Our teams worked very well together on all aspects of the event, including planning, marketing, and sales. Over time, it became apparent that we could accomplish more together than we could operating independently.”