Do You Know The Rules Of Today’s Media Marketplace?
Remember when you battled other local radio stations for the bigger share of an advertiser’s “radio dollars”? Remember fighting to be the first pre-set button on a listener’s car stereo? Memories.
Today you might not recognize your chief competition; it could be the cable company, an Internet station, a mobile app, or even the local newspaper that has developed digital services.
How many options can listeners name when asked how they get entertainment? What do buyers consider “radio” to be when allocating those earmarked dollars? You can’t create a winning strategy if you don’t understand the playing field and you don’t know your opponent.
At the Hispanic Radio Conference, March 28-29 in Fort Lauderdale, Mark Fratrik, VP and chief economist for BIA/Kelsey, will share his company’s analysis of today’s competitive landscape: who is buying and who is being bought locally and nationally, as well as breaking down the dynamics of some select markets with significant Hispanic populations.
In the special presentation “Hispanic Radio: Do You Know the Rules of the New Media Marketplace?” you’ll learn the key categories competing against you for dollars and ears, and how to strategize around them. This presentation will focus not only on the total advertising revenue generated by the overall Hispanic radio station segment, but on specific radio markets with significant Hispanic populations.
This is a discussion that can improve your bottom line today and five years from now.
Mark Fratrik is responsible for forecasting across all local media segments, and he also manages BIA/Kelsey’s numerous proprietary databases and conducts primary research on various trends as they affect the broadcasting and related communications industries. Additionally, he is heavily involved in BIA/Kelsey’s strategic and financial consulting projects, conducting research and analysis for clients on matters related to the broadcasting, digital media, and related communications industries. Fratrik has researched and spoken at numerous conferences on the impact of the economy on the broadcasting industries, revenue trends, proposed and enacted regulatory changes, and new media technologies. He is often quoted in the media and is a leading spokesperson concerning trends and forecasts for the media industry. He is the author of BIA/Kelsey’s series of studies on the state of the radio and television industry.
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Book Now: The Hispanic Radio Conference has secured a limited number of rooms at the Hyatt Regency Pier Sixty Six at a special conference rate. Book your room now before they are gone!
Click here to register for the Hispanic Radio Conference
Hyatt Regency Pier Sixty-Six
Fort Lauderdale, FL
March 28-29, 2017
