Motel 6 Wins Westwood Audio Contest

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The Westwood One Sports Sound Awards ranked the most popular audio commercials that aired on Westwood’s broadcast of Super Bowl LI. Motel 6 landed the top spot as spokesman Tom Bodett tries to incorporate millennial lingo to promote the national chain.

Motel 6 also came in second place with an ad called “Disclaimer,” and Hagerty Insurance was third. Listen HERE to these top spots.

The Westwood One Sports Sound Awards was comprised of 26 commercials that aired on the 650+ radio stations broadcasting Westwood One’s exclusive, national play-by-play coverage of Super Bowl LI. This was the fourth year these awards were held.

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