St. Jude Gets A K-Bear Bonanza

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The Alaska station KBRJ – 104.1 on the dial – did an amazing job with their 20th Annual Country Cares for St. Jude Kids Radiothon. To the tune of almost $90K! The radiothon took place January 26-27 and the entire K-Bear on air team broadcast live 6 a.m. to 7 p.m. each day. The phone bank was manned by volunteers from the Alaska Air National Guard.

Alpha Media, Alaska Market Manager, Scott Smith commented on the announcement, “Despite a soft economy, listeners donated by the hundreds during the event. K-Bear’s link to this community is undeniable.”

“After 20 years of radiothons, I’m still amazed at the outpouring of support from our community for St. Jude. Hearing the phones ring and seeing the total go up, makes me proud of my staff and all of our volunteers,” remarked Matt Valley, KBRJ Program Director.

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