They are calling it the Content Innovation Group and Entercom is saying this is part of the company’s “commitment to delivering the best-curated music, news, talk, and sports content in the markets we serve.” The group will focus on providing listeners with a deeper, richer experience both on and off air via exclusively developed digital and social content and national syndication of locally curated content.
Entercom’s VP of Programming Innovation Liana Huth said, “With the creation of this new team, we will be focused on pushing out exclusive and original new content, as well as pulling compelling and engaging local content to enhance the local-listener experience. This is a strategic effort to leverage the great content that is created at the local level in each of our 28 markets across the country and maximize our broadcast, digital, and social media platforms to provide a comprehensive and engaging experience for our listeners.”
President of Programming Pat Paxton said, “We are pleased to kick off the year with this exciting and progressive move. The launch of this new team underscores our continued commitment to investing in best-in-class content and syndication tools and delivering the top-notch listener experience that our fans across the country have come to expect.”
This new group will be led by Kyle McCann who moves over from Townsquare in New Jersey where he led content development and previously served as a senior news producer at Fox Television’s WTFX-TV in Philadelphia, Hearst’s WBAL-TV, and Scripps Networks’ WMAR-TV, both in Baltimore, Maryland.
The group will also include three content managers, including Lauren Hoffman, previously a country music blogger and an entertainment reporter for The Journal magazine in New Jersey; Joe Hyer, formerly a key member of Townsquare Media’s digital content team who led development of format-specific content for Townsquare markets across the country; and Maura O’Malley, formerly from Main Street Hub in Austin, where she served as a senior content editor and social media community manager.
The group falls under Pat Paxton’s responsibilities.