ICM Partners is a talent agency and Workhouse Media represents many syndicated personalities across all formats. The new partnership states ICM will represent clients of Workhouse Media as content creators and performers in the areas of film, television, publishing, touring, branding, and digital entertainment, while Workhouse Media will represent the interests of ICM Partners’ clients wishing to extend their reach in radio.
“Workhouse Media represents many of the best storytellers in broadcasting,” said ICM managing partner Chris Silbermann. “We are proud to partner with Paul and his team to help our shared clients reach new audiences with premium content.”
“We have worked collaboratively and successfully with ICM over the past couple years on a number of premium talent and content deals and very much look forward to having our teams work even more closely together to optimize our talent brands and cross-platform opportunities,” said Workhouse principal Paul B. Anderson.
