Kassof calls it TestTM – a smartphone and tablet app-based tool for radio station music testing. TestTM is designed specifically for mobile devices, according to Kassof. It uses swipe right/swipe left prompts for respondents to indicate their interest (or lack of interest) in listening to specific songs on radio. It allows listeners located throughout radio metros to participate where and when they want to. And they’re typically given a week or more to complete their surveys rather than getting “burned out” evaluating hundreds of songs in one sitting.
