Format Flip at KSSE-FM L.A. For Entravision


Entravision launches a new Hispanic format in Los Angeles. It’s called La Suavecita, a regional Mexican, focused on Grupero and Cumbia music from the ’80s and ’90s. The station slogan in “Con Todas Tus Favoritas,” and will continue to air El Show de Piolín in morning drive, followed by Mayra Berenice in middays and the LM Show in afternoon drive. The station’s previous format, Super Estrella, will continue on a digital platform.


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