Advertisers Spent $17.6 Billion On Digital In Q3


That’s according to the latest report from the Interactive Advertising Bureau, and that means advertisers are spending just about the same amount of money on Digital in one quarter as they do on radio in one year.

It’s the most money ever spent on digital in Q3 and 20% higher than the 3rd quarter of 2015. It’s also a 4.3 percent increase over Q2 2016.iab-q3-chart

IAB Executive VP David Doty said, “The momentum of advertising in mobile, digital video, and other innovative formats is undeniable. These record-setting third-quarter revenue figures reflect marketers’ trust in the Internet’s power to connect with today’s audiences.”

The IAB data is compiled directly from information supplied by companies selling advertising on the Internet. The survey includes data concerning online advertising revenues from websites, commercial online services, free e-mail providers, and all other companies selling online advertising.


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