The new title for Ronnie Stanton is Vice President of Programming with direct oversight of the Rock, Classic Rock, Alternative, Oldies, and Classic Hits formats. He’ll also be PD for KBAY and KEZR (both in San Jose). A 20-year vet of the industry, Stanton was most recently VP of Programming for Corus Entertainment. He has experience in multiple formats and been nominated nine times for the CMW Radio Award of Program Director of the Year and another seven times for Station of the Year.
President and CEO of Alpha Media Bob Proffitt said, “As a continuation of our rapid growth, we have been searching for the ideal candidate to help Scott Mahalick, Phil Becker, and our programming teams execute strategies for on-air, online, and mobile audience growth. Ronnie is a dynamic addition.”
Scott Mahalick, Executive VP of Programming, commented on the announcement, “We are thrilled to have an additional visionary programmer join our team. Ronnie brings an international perspective, winning track record, great passion for the art of the product, and stellar leadership traits.”
“To have a true world-class Program Director on the team will be a game changer for Alpha San Jose,” added John Levitt, San Jose Market Manager.
“What a thrill to join America’s fastest-growing radio company! Alpha Media is a real radio company, where their people and their markets matter. Live and local is the way forward as a medium and Alpha is trailblazing that. It is very exciting and humbling to play a part in it all,” Stanton said.
