According to Nielsen, seven out of ten adults were aware of the Chicago Town Hall meeting with Mayor Rahm Emanuel. The meeting was organized by radio stations in the city of Chicago and all of them broke format to broadcast the 30 minute interview conducted by Bill Kurtis.
Shortly after the town hall, Nielsen conducted an online survey to analyze how effective radio was in reaching Chicagoland adults. The study surveyed close to 800 adults, 18 and older, measuring their knowledge of the town hall, its impact and their overall reaction to the broadcast. Here’s what they found out:
One third of the population listened to the broadcast.
88% of those who tuned in listened to all or most of the broadcast.
74% of the broadcast’s audience had planned to tune in.
Eight in 10 adults dialed in to their preferred station.
The location of listening was equally split between those listening at home and away from home.
The success of the town hall also garnered additional attention following the initial airing. Eighty-four percent of those aware of of the “Radio Town Hall” heard about it again post event through a variety of media sources and word-of-mouth.
