HD Radio Data Services Coming to Hyundai Vehicles

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The exclusive data partner of the Broadcaster Traffic Consortium, HERE, which produces mapping and location technology, announced that its HD+ Traffic service will be available in select 2017 Hyundai cars sold in the U.S. and Canada. HERE HD+ Traffic is a distribution mechanism that offers drivers real-time traffic information by combining broadcast and connected vehicle technology.

BTC President Paul Brenner said, “The recent announcement by HERE and Hyundai to launch Traffic services delivered via HD Radio and BTC radio stations adds to the list of real-world innovative solutions enabled when radio industry leaders work together. Of all the radio industry discussions about a broadcaster automotive strategy, one of the best ways to help ourselves, strategically, is to play a role in helping the automakers bring their customers a unique, fresh and beneficial solution.”

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