The Broadcasters Foundation of America has taken a step towards the future, unveiling a new logo (pictured at left), redesigning its website, and launching new social media sites. It’s all part of a rebranding campaign to make it easier for broadcasters to find help and give back. The new logo, with images of the American flag and a microphone, reinforce that the Foundation is a nationwide charity that helps broadcasters across the country. The more user-friendly and intuitive website makes navigation to the get-help and give-back pages easier, and the new social media sites generate broader awareness among broadcasters.
“Over the past few months, we’ve received more requests than ever before, within a similar timeframe,” said Jim Thompson, President of the Broadcasters Foundation of America. “As we get ready for our year-end donation drive, it’s important that our process is seamless and that every broadcaster knows where and how to ask for help or give back.”
