The Interactive Advertising Bureau announced on Tuesday that U.S. digital advertising revenue for the first half of 2016 hit an all-time high of $32.7 billion. That’s a 19 percent increase over last year’s $27.5 billion, which was also a record. In the second quarter, the revenue number was $16.9 billion, 18 percent higher than 2015. Here are some of the highlights from the IAB report.
– Mobile revenue saw the largest year-over-year change, climbing to $15.5 billion, up 89% from $8.2 billion in HY 2015, representing 47% of total Internet advertising revenue.
– Video on smartphones and tablets hit $1.6 billion in HY 2016, up 178% over 2015.
– Mobile search saw significant uptick, hitting $7.4 billion in HY 2016, a 105% increase compared to $3.6 billion in HY 2015.
– Total search, including mobile and desktop, accounts for half of all Internet ad revenue, and hit $16.3 billion in HY 2016, a 19% hike over the $13.7 billion generated in HY 2015.
– Total social media revenues, including mobile and desktop, increased to $7 billion in HY 2016, a 57% rise compared to $4.4 billion in HY 2015.
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