Radio Ink is proud to announce that Gordon Borrell, CEO of Borrell Associates, will share his provocative insights and answers to that critical question in a luncheon keynote at Forecast 2017. Forecast will be held on November 16 at the Harvard Club in New York City.
The local media industry is changing rapidly. What were once monolithic entities serving only broadcast or print are becoming multi-channel marketing powerhouses that advertisers are flocking to. But not all companies pass what analyst Gordon Borrell sees as media’s 2017 “Mirror Test.” Are they still breathing? Yes, some are being reinvigorated, but others languish on life support.
Borrell, whose company runs the largest survey of local advertisers in the U.S., shows how local dollars are likely to shift next year, how some media are responding to those shifts, and how to determine whether your company passes the mirror test.
Radio Ink Publisher Deborah Parenti said, “We are especially pleased to have Gordon Borrell join us at Forecast this year. Those familiar with his presentations know he pulls no punches but offers a strong dose of reality based on a pragmatic understanding of media and the opportunities and challenges it faces in a new world order. In keeping with the Forecast focus on addressing issues of concern to the industry’s top echelon, Gordon is preparing a targeted presentation that will explain the kind of mirror test all leaders need to put their companies through and offer the vision and action plans necessary to grow radio in the years ahead.”
Gordon Borrell is a sought-after speaker for conferences and company meetings and is the local media industry’s leading analyst. He is ranked in the top 2 percent among Gerson Lehrman Group’s 150,000 consultants worldwide and is quoted frequently in the Wall Street Journal, the New York Times, Ad Age, Forbes, and other publications. He has appeared on CNN and other TV and radio programs discussing trends and forecasts for local media. Before starting Borrell Associates, Borrell was VP/new media for Landmark Communications, where he worked for 22 years. He started his career as a reporter and editor for the Virginian-Pilot in Norfolk, VA.
In addition to the Forecast financial conference, all registered attendees are admitted to the annual “Top 40” cocktail reception, a prestigious event in itself, honoring Radio Ink’s 40 Most Powerful People in Radio.
Check out The Forecast Agenda HERE
Register HERE
