Radio Owns The Hispanic Audience


In the latest Nielsen report, in the Hispanic 18-and-over demo, radio runs away with the audience. Approximately 96.7% of the Hispanic population is reached by radio on a weekly basis, 7 percentage points higher than television. The smartphone is a distant third at 81.5%. That 96.7% number, according to Nielsen, translates to just under 35 million Hispanics reached every week by radio.


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