On Tuesday, Triton Digital announced it is repping XAPPmedia’s interactive audio ads on Slacker Radio. This is in addition to Slacker’s own audio inventory and programming, which Triton Digital has been representing since 2010. XAPP interactive audio ads enable listeners to connect with brands through voice-activated calls-to-action. They target on-the-go consumers that cannot interact with their screen visually or by touch.
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