No press release to make the announcement, just a tweet from CEO Daniel Ek. “40 is the new 30. Million,” was Ek’s post Wednesday night. By comparison in the streaming space, Apple Music has 17 million paying users, Tidal said in June it had about 4.2 million paying subs. Pandora hopes to convert many of its 78 million users to paying subs once it joins the pay-to-play streaming space.
