This is the much talked about upgrade to the Pandora One service which includes more skips, replays, and offline listening that Pandora says “elegantly handles issues with lost connectivity and cellular data usage.”
CEO Tim Westergren says, “We’re methodically and passionately developing the world’s most personal music experience. And that includes flexibility in how you listen and what you pay for it. Whether a listener wants to take advantage of our enhanced ad-supported experience, our groundbreaking subscription radio service, or our fully interactive on-demand option coming later this year, we have a solution tailored for you at a price point you can afford.”
Pandora Plus, as well as the new features available on the ad-supported tier, will launch today and roll out to listeners in the coming months on iOS and Android smartphones. Existing Pandora One users will transition to the new Pandora Plus service during that period. For listeners in Australia and New Zealand, the new Pandora Plus and ad-supported features will be available in 2017.
