The partnership provides for the creation of original, non-event audio content by the familiar, hometown radio voices associated with some of the nation’s most recognizable collegiate athletic programs.
The initial launch will feature football, men’s basketball, and Olympic sports of the Alabama Crimson Tide, North Carolina Tar Heels, Oklahoma Sooners, and Oklahoma State Cowboys, with additional programs to be added soon. The podcasts – featuring behind-the-scenes insight, guest interviews, and conversation by voices fans know – will be introduced every Tuesday and Friday.
“The major college sports marketplace in the United States is insatiable when it comes to consuming content, and this partnership is a great example of where we can help many colleges go by creating a compelling and engaging on-demand audio platform for their millions of fans,” said Chris Corcoran, Chief Content Officer, DGital Media. “All the platforms we engage on are the exact ways in which college fans, especially younger, engaged millennials, are consuming media, so know this has huge potential.”
The following podcast links are currently available via iTunes:
Alabama Insider with Chris Stewart
Carolina Insider with Jones Angell (Debuts Sept. 20)
Oklahoma Sooners Podcast with Toby Rowland and Chris Plank
Oklahoma State Cowboy Insider with Dave Hunziker
