As a result, Enrique Santos of Magnus Media becomes Chairman and Chief Creative Officer of iHeartLatino, iHeartMedia’s new Hispanic platform. Beginning in October, Santos will anchor iHeartMedia’s new Spanish-language station TÚ 94.9, which launched Friday, September 9. TÚ 94.9 will be the new home of the Enrique Santos Show weekday mornings. His show will also be syndicated by Premiere.
Santos will also develop new Latino-focused programming and content; identify and develop new talent for the company in the Hispanic arena; and play a major role in iHeartMedia’s marquee live events – including the iHeartRadio Music Awards and the iHeartRadio Music Festival – and host the iHeartRadio Fiesta Latina.