The interview-driven podcast is called How I Built This. Host Guy Raz will explore the beginnings of familiar brands like Clif Bar, Sam Adams Beer, Instagram and Patagonia, focusing on the early, and often difficult, years of building a business from the ground up.
Says Raz, “We are living in the middle of an entrepreneurial renaissance all around the world. Many of the most iconic brands and companies we think of today were started by ordinary people with extraordinary grit. How I Built This is the place where those people drop their guard, open-up and take us on a wild ride.”
“How I Built This expands on NPR’s mission to tell great stories,” says Anya Grundmann, Vice President of Programming and Audience Development. “We’re thrilled to be able to share Guy’s intimate and revealing conversations with people who have transformed our world.”
The first episode of How I Built This is on September 12. The podcast will be available in the NPR One app and wherever podcasts are available.
