So far, what we’ve heard from radio executives on their earnings calls has been that this big political spending is expected to come in more toward the third-quarter. That doesn’t seem to be the case for television. Already you can see how the Democratic candidate for President, Hillary Clinton, has taken her message to TV viewers. So what did radio get from the candidates last week?
Media Monitors reported on Monday that there were no ads run by either candidate on the radio last week. And there were no spots run against either candidate either. A lot of radio companies were banking on a big political revenue push this year. In addition to the Presidential election, there are also House and Senate races along with ballot initiatives that should benefit radio as we continue to edge closer to election day.
