Townsquare Media and Lendio, which focuses on small business loans, have formed a new partnership. Townsquare Media CEO Steven Price says “Our core media products are designed to drive awareness, demand and growth for our clients which often leads these businesses to need additional capital – opening a new location, acquiring new equipment or funding incremental working capital. Partnering with Lendio will allow us to further support and service our loyal SMB clients as a true business partner while powering local economic growth.”
The partnership will include a multi-platform marketing campaign with Townsquare’s radio stations, digital media, marketing solutions assets and live entertainment platforms across the United States. Townsquare and Lendio will collaborate on exclusive information and offerings for small business owners, cross-promote appropriate products and services, and expand awareness and adoption of the Lendio marketplace nationwide.