How and why does LifeLock use so much radio to advertise its product? That question will be answered at the Advertiser Breakfast, Thursday, September 22, at the Radio Show in Nashville. Radio Ink‘s Radio Wayne awards will also be handed out at the Advertiser Breakfast. LifeLock VP of Offline Media and Marketing Lina Calia, and LifeLock radio consultant Kathryn Kercher will be interviewed by RAB CEO Erica Farber.
Attendees will learn how connections between on-air talent and their listeners help LifeLock achieve steady growth. Joining the LifeLock executives on stage will be syndicated host Bobby Bones and Hubbard Radio’s Eric Ferguson and Kathy Hart of Mornings with Eric and Kathy.