The companies announced Thursday that they will be launching a new program, The Source, Powered by Life Reimagined, beginning July 16. The show will be curated by stars from across the entertainment, sports, and fashion spectrum, including Arianna Huffington, Ricky Williams, Donovan McNabb, and Ashley Judd. The four-week, limited-run series will air on SiriusXM’s Stars (Channel 109), and online, at Noon ET each Saturday and Sunday.
“Celebrities are increasingly looking for avenues where they can have direct conversations with their fans, and The Source is purpose-built for that,” said Mark Shapiro, Chief Content Officer, WME | IMG. “Listeners are going to hear these influencers in a whole new way, leading conversations on everything from politics to pop culture. We couldn’t have a better home for this than SiriusXM, and are excited about the opportunities this offers for individuals and brands looking for new ways to connect with their audiences.”
