The satellite broadcasters announced Thursday that country superstar Garth Brooks will launch his own SiriusXM channel on September 8. Simply called The Garth Channel, it will be Brooks’ music – along with the artists who influenced him – 24/7, and curated by the man himself. The Garth Channel will also include regularly hosted shows and behind-the-scenes commentary from Brooks, guest DJ specials hosted by Brooks’ fans and friends, live concert recordings and other rarities from Brooks’ treasured archives.
Scott Greenstein President and Chief Content Officer, SiriusXM, said, “In music, there are few groundbreaking artists, but there’s only one Garth Brooks. We are thrilled to have him running his own full-time channel at SiriusXM. And we are so excited that our subscribers will now get Garth in their cars 24/7 and have a place to get Garth on their phones and online – something that has not been available in the past. Garth’s addition to SiriusXM makes our country music offering second to none.”
“It’s rare to be handed an opportunity that can grow as big as you can dream. That is exactly what SiriusXM has just done,” said Brooks. “I speak for myself and the entire team when I say we are very grateful for this opportunity and very excited about its potential.”