That’s what JVC Media is heading toward at its Country outlet WTRS in Gainesville-Ocala. The company says the station will evolve its Country format into a custom music mix of Country and Southern Rock as US 102-3 – The Crossroads of Country and Rock. The new WXUS will sign on Wednesday June 29 at 10 a.m. Check out a promo for the station HERE
PD Bo Hamilton said, “US 102-3 has been researched and designed exclusively for North Central Florida. We spent weeks talking to our listeners, partners, and community leaders and found there is no need for another ‘cookie-cutter’ Top 40 Country station. This area has a rich Country and Southern Rock heritage that is unserved, and US 102-3 fills that void.”
