According to new data released Tuesday by Nielsen, the summer months are shining bright for the Classic Hits format. The ratings firm says the format has experienced the most listener growth over the past two summers and is off to a strong start this summer. Here are the details.
Nielsen says while the audience share among persons 6 and older for the Classic Hits format was flat from April to May (5.4%), the 18-34 and 25-54 demos are growing. “Classic Hits trended 3.6%-3.8%-3.9% among 18-34s and 4.7%-4.7%-4.8% among 25-54s since March 2016. The 3.9% share in May 2016 among 18-34-year-olds is the first time outside of the holidays that the format has reached this level among this listener group.” Nielsen states that the format may not be targeted toward Millennials, “but they are tuning into Classic Hits like never before.”
Read more about hot summer formats from Nielsen HERE.
But wait … that means millennials are listening to radio?? If you listen to Pandora blow air, all your millennials are belong to them! 😛